Once limited to gyms and fitness circles, protein-packed products have gone mainstream. From “proffee” at Starbucks to high-protein rice balls at Japanese convenience stores, protein is everywhere — and the market is booming.In this episode of Down to Business English, Samantha Vega and Skip Montreux explore the rise of the high-protein food market. They discuss why demand for protein is surging, the role of health-conscious consumers and weight-loss medications, and how major brands like Starbucks are repositioning themselves to meet this growing trend.D2B 386 examines how protein has moved beyond bodybuilding to become a global lifestyle trend. The episode highlights the opportunities and risks businesses face as they innovate to meet demand in a crowded, competitive market.Do you like what you hear?Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes.Visit d2benglish.com/membership for more information.