Scarcity can make people want something more — even if they didn’t want it in the first place. Whether it’s the new Nintendo Switch 2 or a rare collectible toy, businesses are using clever marketing strategies to create hype and boost sales. But what exactly is scarcity marketing, and why does it work so well?In this episode of Down to Business English, Skip Montreux and Dez Morgan explore the world of scarcity marketing — a strategy used by companies to drive demand by limiting the availability of their products. From global tech brands to niche toy companies, Skip and Dez break down how businesses use psychology and clever tactics to make their products more desirable.D2B 378 takes a deep dive into scarcity marketing — a strategy that uses psychology and limited availability to drive consumer demand. From video game consoles to fashion accessories, you’ll see how scarcity sells.Do you like what you hear?Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes.Visit d2benglish.com/membership for more information.