You might not recognize the name Hong Fu Industrial Group — but chances are, you’ve worn their products. As the second-largest manufacturer of sports shoes in the world, Hong Fu produces footwear for major brands like Nike and Adidas. Now, with changing global markets, Hong Fu is making a big move into India.In this episode of Down to Business English, Skip Montreux and Dez Morgan dive into the story of Hong Fu Industrial Group, a Taiwanese OEM powerhouse in the sports footwear industry. They explain Hong Fu’s $130 million investment in a new factory in Tamil Nadu, India, and discuss the broader trend of global manufacturers shifting operations away from China. Along the way, they highlight the opportunities and obstacles facing India’s footwear market, from new government quality standards to the rise of innovative local brands.D2B 368 explores how Hong Fu’s $130 million bet on India could reshape the global sports footwear market — and how India’s homegrown brands are stepping up in response.Do you like what you hear?Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes.Visit d2benglish.com/membership for more information.