This Week in Startups
This Week in Startups
Jason Calacanis
The Gadget That's Better in Crowds Than Your Phone + Ring’s Founder Before Amazon Bought It | E2349
1 hour 20 minutes Posted Oct 12, 2026 at 11:03 pm.
Totem, an offline compass for finding friends at festivals
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Why phones fail in big crowds
How more devices make the mesh network stronger
Why Totem beats phone GPS in a crowd
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Why Apple won't build this into the iPhone
Raising money for hardware in an AI world
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Turning crowd movement into a predictive model
Rentals, kids and accessibility use cases
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Mesh networks on the front lines in Ukraine
Flashback to Jason and Ring's Jamie Siminoff at CES 2017
Roasting Jamie's earlier startups
How a doorbell in the garage became Ring
Why you should always bet on your friends
Why a strong mission is cheating
Selling to Amazon versus going public
License plate readers and the Flock backlash
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Today’s show:
At packed concerts, festivals, and stadiums, your phone gets WORSE with every person who shows up. Totem gets better.
Carter Fowler of Totem joins Alex to explain how his screen-free compass points you straight to your friends without relying on cell towers. Find out why Carter says Apple will never ship this in an iPhone, and why kids, ski patrols, and blind users have become some of his most loyal fans.
PLUS, Lon and Alex dig into the archives for Jason's 2017 CES interview with Ring founder Jamie Siminoff, a year before Amazon bought the company. Jamie explains how a doorbell he couldn't hear in his garage became Ring, and why a strong mission is "cheating" when it comes to keeping a team focused. Then he tells Jason he wants to take Ring public, not sell it. Ironic because about a year later, Amazon bought it. And get ready for some hot takes on neighborhood license-plate cameras, years before the anti-Flock backlash.
Guests:
Carter Fowler on X: https://x.com/Carter_S_Fowler
Totem: https://totemlabs.com
Jamie Siminoff on X: https://x.com/JamieSiminoff
Ring: https://ring.com
Relevant Links:
Totem Compass, the offline friend-finding compass → https://totemlabs.com
Totem closes its $1.3M pre-seed round (Business Wire) → https://www.businesswire.com/news/home/20250212385814/en/Totem-Closes-%241.3M-in-Pre-Seed-Funding-to-Scale-Operations-for-Explosive-Demand
Totem's community crowdfunding round → https://wefunder.com/totemlabs
Totem's record Lost Lands deployment last year (Business Wire) → https://www.businesswire.com/news/home/20251009622355/en
The Innovator's Dilemma by Clayton Christensen, mentioned by Alex → https://www.amazon.com/dp/1633691780
Original TWiST Interview with Jamie from 2017 — https://www.youtube.com/watch?v=puP_D3k7vVI
Amazon officially closes its Ring acquisition in 2018 (TechCrunch) → https://techcrunch.com/2018/04/12/amazon-officially-owns-ring-so-lets-talk-product-integration/
Ring calls off its Flock Safety partnership after the Super Bowl ad backlash (Engadget) → https://engadget.com/home/ring-calls-off-partnership-with-police-surveillance-provider-flock-safety-031717605.html
Flock Safety plans to cut about 18% of its staff (Reuters via The Star) → https://www.thestar.com.my/tech/tech-news/2026/10/09/exclusive-ai-surveillance-startup-flock-safety-to-cut-several-hundred-jobs-amid-backlash-sources-say
Timestamps:
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