Show notes
This Week In Startups is made possible by: Plaud https://Plaud.ai/twist Pilot https://pilot.com/twist Agree https://agree.com IM8 Health https://IM8health.com/twist After watching Elon build out his rocket (and AI) company over the past 20 years, Jason celebrates the SpaceX IPO on a new TWiST. He explains why some investments are evaluated based on earnings and current numbers, while other stocks are bets on expensive visions for the future, and why SpaceX why likely pay off across multiple time horizons. PLUS Polsia solo founder Ben Cera is back with guidance for founders on creating a "Purple Cow": a unique experience that makes their brand memorable. Guest: Ben Cera on X: https://x.com/Bencera Polsia: https://polsia.com/ Polsia on X: https://x.com/polsia Ben on TWiST E2256 (Feb 2026): https://www.youtube.com/watch?v=QCce8e02Isw Relevant Links: SpaceX: https://www.spacex.com/ SPCX on Yahoo Finance: https://finance.yahoo.com/quote/SPCX/ Starlink: https://www.starlink.com/ Planet Labs: https://www.planet.com/ Palantir: https://www.palantir.com/ Valor Equity Partners: https://www.valorep.com/ Seth Godin's "Purple Cow" on Amazon: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170 Uber Ice Cream stunt article: https://finance.yahoo.com/news/ubers-brilliant-marketing-stunt-hail-195946535.html Hillsborough Flintstones House article: https://www.sfgate.com/travel/article/The-Flintstone-House-is-now-for-rent-on-Airbnb-10420107.php "19 Hours Inside the Airbnb X-Mansion" article: https://www.theringer.com/2024/05/29/pop-culture/x-mansion-airbnb-x-men-icons-experience Was The Pepsi Challenge based on LIES? https://www.historyoasis.com/post/the-pepsi-challenge CloudKitchens: https://cloudkitchens.com/ Cluely: https://cluely.com/ Timestamps: Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com Check out the TWIST500: https://www.twist500.com Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp Follow Lon: X: https://x.com/lons Follow Alex: X: https://x.com/alex LinkedIn: https://www.linkedin.com/in/alexwilhelm Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis Check out all our partner offers: https://partners.launch.co/ Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland Check out Jason's suite of newsletters: https://substack.com/@calacanis Follow TWiST: Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups Substack: https://twistartups.substack.com
