Send us Fan Mail Miguel Armaza interviews Steve Stagner, CEO of Crete, an AI-powered roll-up deploying $500+ million to modernize the accounting industry. Backed by Thrive Capital, Bessemer Venture Partners, and others, Crete is acquiring US accounting firms and transforming them with OpenAI-powered tools. Steve brings battle-tested insights from building Mattress Firm from a single $1,300 franchise to a $3.8 billion Fortune 500 giant. In this episode, we discuss (1) Why "People, Process, T...