20/20 MONEY: The Business of Optometry
20/20 MONEY: The Business of Optometry
Adam Cmejla
How great practice owners build teams that stay and perform
46 minutes Posted May 11, 2026 at 10:00 am.
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Show notes

What if the biggest threat to your practice isn't reimbursement, competition, or overhead—but the way you hire, lead, and retain people?

 

In today's episode, I'm joined by Mike Dixon, president of Hoops, for a conversation every practice owner needs to hear. We unpack why staffing issues feel so hard, why most owners were never trained to lead, and how the right systems can turn your team from your biggest headache into your greatest competitive advantage. If you've ever said, "I just can't find good people," this episode may challenge the way you think about the real problem—and the real opportunity.  

Resources:

FEAR Setting Exercise from Tim Ferriss

HoopsHr.com

Book a Triage call with Adam

Download the Practice Owner's Financial Toolkit

20/20 Money Ultimate Financial Success Masterclass

OD Mastermind Interest Form

Check out Adam's new book: How to Buy an Optometry Practice

 

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For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!

 

Check out Adam's other podcast!

The Optometry Success Podcast 

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