What does it take to earn the trust of a community that can't afford mistakes? This week, Channon sits down with Shawna LeMott of WOW Baking Company to talk about building a gluten-free brand that puts safety, quality, and community first. From the early days of dry, crumbly gluten-free products to creating cookies that everyone wants to eat, Shawna shares how WOW Baking has helped change expectations around gluten-free food. They discuss dedicated facilities, GFCO certification, customer trust, the power of community partnerships, and why no one should have to settle for a cookie that's merely "good for gluten-free."