In episode 11 of the Kidmin Podcast, Kenny Conley and Nick Blevins dive into one of the most important and often ignored areas of kids ministry leadership: retaining new families.
A lot of churches focus on getting new families to visit once, but what happens after that? How do you help them feel welcomed, remembered, and encouraged to come back?
Kenny and Nick discuss why children’s ministry plays a major role in family retention, how to think beyond the first-time guest experience, and why the second visit is often the real key. They also unpack practical metrics churches can run right now to measure retention, discuss what healthy retention percentages actually look like, and share ideas to help churches create a clearer pathway for families to stick.
They also highlight two helpful resources:
- 16 Gift Ideas for First-Time Families
- The New Family Retention Plan
If you want to stop guessing and start building a better strategy for helping families return, this conversation will help.

