Key Topics & Takeaways

• Why Contractors Distrust Marketing
  • “Set it and forget it” agencies, no accountability, no trade knowledge
• The Power of Niching Down
  • Specializing in home services = faster onboarding, better results
• Marketing Isn’t a Black Hole
  • Track real revenue, not just leads or vanity metrics
• SEO That Drives Revenue
  • Google Business Profile, reviews, citations, and long-term planning
• Yelp, Apple Maps & Review Diversity
  • Why Yelp still matters and how AI search pulls local data
• Local SEO Ranking Factors
  • Business name keywords, seasonal categories, 2026 insights
• Omnichannel & Brand Growth
  • OTT/CTV, radio, brand search, and credibility marketing
• CSR & Call Performance
  • Speed-to-lead, call monitoring, and CSRs as sales reps
• Guerrilla & Community Marketing
  • Job-site signage, door knocking, events, and local backlinks
• Lifetime Value Over New Leads
  • Retarget existing customers to keep the call board full