Passenger Princess
Passenger Princess
Isobel Lorna
SULT: The viral recipe and how you can make a brand BLOW UP in 2025 💦
31 minutes Posted Aug 24, 2025 at 3:00 pm.
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Henry, the man behind the viral hydration brand SULT, spills his secret to launching a successful brand in 2025. From working a 9-5 to running his own brand, if you are in need of some motivation you’ve come to the right place. 


•⁠ ⁠The viral marketing strategy that put SULT on the map

•⁠ ⁠A live taste test: is it actually worth the hype?

•⁠ ⁠Tips & tricks for making your brand go viral

•⁠ ⁠Why posting content is the new Bitcoin

•⁠ ⁠The cost of online visibility when it comes to relationships & privacy


BONUS: For the first time ever, our guest flips the script - Henry asks Isobel some unplanned, personal questions… 


Whether you’re building a brand, chasing inspiration, or just a fan of SULT, this episode is packed with insights. Grab your notebook, buckle up, and enjoy!


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