Growth Mode
Growth Mode
growthmodepod
ChatGPT Just Launched Ads. Here's the Strategy to Run Them Right Now
32 minutes Posted May 26, 2026 at 2:19 pm.
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Show notes
If you got in early on Facebook ads or Google Local Services and wish you'd gone harder - this episode is for you.
Tom Ferry, Jimmy Mackin, and Jason Pantana break down exactly what to do with ChatGPT's new ad platform, fresh off the SaaStr Conference where they spent three days inside the companies defining what AI-era growth actually looks like.
Between them they've watched every major ad platform go from ground floor to oversaturated and they know what this moment looks like.
πŸ‘‰ In this episode you'll learn:
Why 94% of ChatGPT's 900 million weekly users are eligible to see your ads - and why the paid users (the ones like us) are the ones you don't need to reach anyway
The context hint formula - Jason's 4-part framework (persona + location + intent + moment) for writing ads that target conversations, not just keywords, with 25 ready-to-run examples his team already built
Jimmy's two-step landing page play - why "find out why ChatGPT recommends me" is the right hook, and how to build the page that actually closes it
Why this is a bottom-of-funnel platform only - the mistake that will burn your budget fast, and the 25 high-intent moments worth paying $3–5 a click for
The re-acceleration category - the SaaStr insight about companies going from flat to hockey stick growth by adapting instead of starting over, and what that looks like for an agent right now
"Let AI be your boss" - Jimmy's framework for using AI to tell you what to work on based on what you already said mattered, because clarity is what you actually want
Tom's daily brief prompt - the 4-part Claude workflow for prepping a sales team: CRM audit, schedule analysis, prospect research, and call prep before the first dial
You'll have a strategy by the end of this episode. Acting on it before everyone else does is the part that's on you.
🎧 This is Episode 19 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.
Keep going, based on what you need:
β†’ Need more listings?Get proven marketing and sales campaigns at ListingLeads.com
β†’ Want to get smarter with AI?Join Jason’s AI Marketing Academy: academy.jasonpantana.com
β†’ Done winging it?Start with a free coaching consultation: https://bit.ly/TFfcc
β†’ Want to build beautiful AI Seller Reports in minutes?Get started with Beacon: https://www.buildyourbeacon.com/
Stay Connected
Tom FerryWebsite – https://TomFerry.comInstagram – @tomferryFacebook – Tom FerryPodcast – https://TomFerry.com/PodcastEvents – https://www.tomferry.com/events
Jimmy MackinWebsite – https://listingleads.comInstagram – @jimmymackin
Jason PantanaWebsite – https://academy.jasonpantana.comInstagram – @jasonpantana