In this episode of Soil Matters, host Paul Lincoln explores the practical and philosophical dimensions of regenerative agriculture with Professor Anna Krzywoszynska, Professor Lynn Dicks, and PhD researcher Raquel Falcão. Together, they unpack recent research published in Soil Use and Management, delving into how farmers understand and apply sustainable soil practices, the risks of greenwashing in regenerative claims, and the crucial role of collaboration between farmers, scientists, and policymakers. From soil lifespans to farmer-led innovation, this conversation challenges assumptions and highlights the urgent need for holistic, context-specific support in soil stewardship.