Goal setting and measurement are something you see from day 1 in transportation. The Rule to follow in general has been for dry van and refrigerated truckloads is 2,500 miles per week, $750 revenue per day and less than 10% deadhead. These goals seem universal and are the same ones the author used to help organizations measure organizational efficiency using Business Intelligence and other methods. The quote below by Benjamin Franklin takes a hard look at goal setting. When a person stops setting goals, they are dead inside.

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