In this conversation, I sit down with former professional player and coach Ben Herring to explore what coaching is really about.We go far beyond tactics and dive into the deeper side of coaching — culture, parenting, communication, and the responsibility coaches have to grow great people, not just better players.Ben shares powerful insights from his experiences coaching around the world, including Japan, and explains why most coaches are focusing on the wrong things.This is a must-watch for any coach, parent, or player who wants to make a real impact.🔑 WHAT YOU’LL LEARNWhy coaching is about more than winningHow to build a strong team cultureThe connection between coaching and parentingHow to make your coaching “stick”Lessons from coaching in JapanHow to develop players as people🎙 ABOUT BEN HERRINGBen Herring is a former professional rugby player and experienced coach who has worked across New Zealand, Japan, and Australia. He is known for his work on team culture, leadership, and developing people through sport.👍 SUPPORT THE CHANNELIf you enjoyed this video:Like 👍Subscribe 🔔Share with a coach or teammate🧠 COMMENT BELOWWhat do you think is the real job of a coach?===========================Connect with us! =============================Tik Tok: ➡︎ @rugbyinstituteInstagram: ➡︎ @rugbyinstituteX: ➡︎ @RugbyInst===========================#therugbyinstitute #rugbycoaching #defencedrills #pasingdrillsOur mission at The Rugby Institute is to support rugby coaches in developing their skills, growing the game, and making a lasting impact on their teams and communities.