On this episode of the Sphere Podcast, Pascal-Emmanuel Gobry, Publisher of Sphere Media, talks to John Coogan. John is the founder of Lucy, a non-tobacco nicotine products company, and TBPN, and an Entrepreneur-in-Residence at Founders Fund. 

John and PEG discuss the irrationality of the way nicotine is regulated in the US and how that makes life harder for entrepreneurs and, more importantly, makes it harder to get people to quit smoking. 

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