In this episode of Experience Matters, host Eric Newton welcomes current Clemson PRTM professor Bob Brookover. They discuss Bob's journey at Clemson and what the future holds. Bob offers a behind the scenes look at the intricacies regarding city-planning, both in Clemson and around the country. Eric and Bob discuss the ever-changing landscape of college football and some of the ways in which schools may change long-standing traditions in order to meet the demands of NIL.