Show notes
What if the secret to growing your beauty brand wasn’t more hours or money—but knowing exactly where to focus? This founder figured it out, and it changed everything. In this episode of Beauty and the Brand, host Aggie Burnett gets tactical with Leah Hacker, the founder of Hayven by Leah—a clean beauty brand crafted for sensitive skin and busy women. With just 10 hours a week, Leah has built a brand her customers rave about, with a 1.95% website conversion rate and a deeply loyal following. Together, she and Aggie dig into how to activate word-of-mouth referrals, structure list-building campaigns that are actually doable, and map out quarterly promotions that build momentum—without relying on constant discounts. This is the episode for any founder ready to grow smarter, not harder.Chapters:00:00:00 - Kicking Off: Meet Leah and Her Brand Journey00:01:45 - From Confused Messaging to a Crystal-Clear Website00:02:30 - Juggling Mom Life and Building a Brand00:03:27 - What a 1.95% Conversion Rate Really Means00:04:25 - Turning Email Into a Revenue Machine00:05:34 - The Referral Program Hiding in Plain Sight00:09:11 - Stop Random Sales: Plan These Instead00:16:49 - The Power of Word-of-Mouth—Done Right00:21:01 - The Real Cost Behind Gifting Campaigns00:21:27 - Why Warm Leads > Cold Traffic (Always)00:22:47 - The Lead Gen Strategy You Can Start Tomorrow00:23:01 - Easy Ways to Promote Campaigns with Email + Social00:24:01 - This Teacher Appreciation Idea Is Pure Gold00:26:27 - Instagram or Facebook? The Answer May Surprise You00:31:23 - Quarterly Activations: Map Your Momentum00:33:46 - Free Consults + Freebies That Actually Convert00:37:19 - Final Action Plan for Busy FoundersLinks and Resources:👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -https://abcreativenyc.com/signup👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmapAggie on LinkedInAB Creative Aggie on InstagramHayven by Leah – Clean Beauty for Sensitive SkinHayven by Leah on Instagram: @hayvenbyleahThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!Mentioned in this episode:5 Days to Growing Your Iconic Beauty Brand Challenge
