Show notes
What if you didn’t have to choose between scaling a wildly successful eCommerce brand and living life on your terms? In this episode, Aggie Burnett sits down with Marissa Rodriguez—former COO turned 8-figure eCommerce growth strategist—who’s helped founders generate over $100 million in online revenue while working remotely from Greece. Marissa shares her playbook for building “boring businesses” that are anything but—ones grounded in performance, clarity, and a freedom-first mindset. You’ll learn the 3 clicks that actually drive revenue, how to avoid the “go viral” trap, and why being a generalist might be your most powerful founder trait. If you’ve ever felt scattered, undercapitalized, or uncertain about your next growth step—this one’s for you.Chapters:00:00:00 - Intro: Scaling Without Burnout—The “Boring” Business Advantage00:01:01 - Meet Marissa: From Corporate Executive to $100M Ecom Mentor00:01:39 - The Wake-Up Call: When Comfort Crashed and Freedom Called00:03:35 - Greece, Guts & Growth: Why I Left Everything Behind00:06:08 - Time Zones & Traction: The Global Edge You’re Not Using00:07:56 - Proof It Works: How My Clients Earned 8 Figures Online00:15:15 - Revenue That Lasts: My 3-Click Framework for Predictable Sales00:20:57 - DTC Brands, Listen Up: Why Your Growth Strategy Feels Scattered00:28:07 - The Meta Misunderstanding: What You’re Getting Wrong About Paid Ads00:29:26 - Funnels Aren’t Dead—You’re Just Not Using Them Right00:30:17 - Growth Is a System: Why Ecosystem Thinking Wins00:37:22 - Nobody Wins Alone: The Hidden Power of Mentors & Strategic Allies00:44:14 - AI in Ecom: What Founders Should Actually Be Paying Attention To00:49:50 - How to Increase AOV Without Getting Gimmicky00:51:14 - Founders, Track This: The Metrics That Matter Most00:52:34 - Want to Work Together? Mentorship, Resources & What’s Next00:53:59 - Wrap Up: Your Brand, Your Terms, Your TimelineLinks and Resources:👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -https://abcreativenyc.com/signup👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmapAggie on LinkedInAB Creative Aggie on InstagramThrough Experience® WebsiteMarissa Rodriguez on LinkedInThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!Mentioned in this episode:5 Days to Growing Your Iconic Beauty Brand Challenge
