Show notes
Aggie Burnett sits down with Dimitra Davidson, co-founder of Indeed Labs and visionary behind pH-In™ Skin, the world’s first microbiome-certified acne brand. From her unexpected leap from finance to skincare, to bootstrapping into 2,500+ mass retailers and raising capital the right way—Dimitra breaks down what it takes to lead through innovation and build a product that truly solves a problem. If you’re a beauty brand founder navigating retail, funding, or product development, this episode is your roadmap.Chapters:00:00:00 - Welcome + The Power Behind Purpose00:01:17 - Meet Dimitra Davidson: Breaking the Beauty Mold00:02:06 - From Stocks to Skincare: A Bold Career Pivot00:05:24 - What Actually Drives a Thriving Brand00:07:14 - Risk, Reward, and Resilience in Entrepreneurship00:10:27 - The Birth of Indeed Labs: Disruption Starts Here00:17:40 - Acne, Reimagined: The Science Behind pH-In™ Skin00:23:33 - Building a Brand That Stands for Something00:25:22 - How Nano Blur Took the Internet by Storm00:25:37 - Real Talk: Early Mistakes and Strategic Pivots00:26:11 - Marketing That Moves the Needle00:28:19 - Best Sellers That Keep Selling00:29:17 - Going Global: The Power of Boots UK00:30:32 - Retail Success Without Selling Out00:33:11 - Can AI Solve Skincare?00:38:40 - Culture, Teamwork, and Scalable Leadership00:40:36 - To the Next Gen: A Message to Women Founders00:47:31 - Dimitra’s Favorites + Final Words of WisdomLinks and Resources:5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramIndeed LabspH-In™ SkinDimitra Davidson on LinkedInThanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!Mentioned in this episode:5 Days to Growing Your Iconic Beauty Brand Challenge
