Show notes
Melissa Fuller, founder of Gatherwise Skincare, shares how her personal battle with autoimmune issues and frustration with traditional skincare led her to create a plant-based skincare brand. She opens up about the early days, mixing herbal remedies in her kitchen, and how a passion for holistic healing grew into a thriving business. Melissa explains the deep connection between plants and skincare, discussing the importance of knowing exactly what goes into her products, from seed to bottle. This episode is a raw look at how personal struggles can fuel innovation and why trusting nature can be the key to lasting relief.Chapters:00:00:00 – The Link Between Seasons and Your Skin00:01:17 – Meet Melissa Fuller, Founder of Gatherwise00:01:38 – Battling Autoimmune Issues with Skincare00:02:39 – The Birth of Gatherwise: A Personal Journey00:03:47 – From Homemade Remedies to Professional Skincare00:05:13 – Diving Deep into Herbalism00:07:03 – How Melissa Built the Gatherwise Brand00:09:52 – Starting Small: Handwritten Labels and Farmers Markets00:11:09 – From Farmers Markets to Online Success00:12:41 – Why Plant-Based Ingredients Matter00:18:33 – Overcoming Challenges and Rebranding00:19:49 – Key Ingredients Behind Gatherwise Products00:23:31 – Scaling the Business After COVID00:25:35 – Building a Loyal Community00:29:10 – Crafting Seasonal Skincare Bundles00:31:24 – Founder Challenges and How to Overcome Them00:34:57 – Personal and Professional Growth as a Founder00:39:52 – Upcoming Gatherwise Workshops and Classes00:42:30 – Melissa’s Own Skincare Routine00:44:01 – Advice for Aspiring Skincare Founders00:45:55 – Where to Find Gatherwise Products00:47:18 – Wrapping Up: Final Thoughts and FarewellLinks and Resources:Melissa on LinkedInGatherwise SkincareThe School of Botanical AlchemyAggie on LinkedInAB Creative Aggie on Instagram5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever) Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
