In this episode, we talk with Ailene, founder of a four-location paint-your-own pottery studio in Israel (and one in California!), about how social media has shaped her studio’s growth. We discuss Instagram, viral moments, TikTok trends, and why she chose to delegate social media so she could focus on operations. Ailene shares how authenticity, imperfect pottery, and emotional experience—not follower count—are what truly build connection and drive customers through the door.