This week, Wendy Pettys joins us to share her no-nonsense approach to content creation for paint-your-own-pottery studios. From planning and editing Instagram Reels to training staff and organizing behind-the-scenes footage, Wendy breaks down what works (and what doesn’t) when it comes to social media. We cover everything from scheduling tools and trending audio to why your captions might not matter as much as you think. If you’ve been needing a push to finally post that reel—or just want to make your content feel more fun and manageable—this one’s for you.