Show notes
How do you rewire your brain for success?Katelyn Good, a world championship ice skater turned world-class marketer shares the visualization tools she took from elite performance on the ice into rebuilding her identity and succeeding as a bold marketer and elite mental performance coach. Learn how to silence negative self-talk, push beyond your fear zone, and activate your alter ego to unlock your full potential and reach elite performance.(00:00) Intro(01:20) Kate’s origin story: rebuilding identity(03:38) Alter-ego & the power of visualization(10:27) Neutral self-talk & mental reps (17:51) Overcoming negative self-talk(21:00) The buffalo mindset: confronting the fear zone(24:59) Transition from athlete to marketer (27:28) Behind the Lightspeed IPO success story(30:00) Playbook for GTM product launch strategy (41:11) Hiring & leading high-performing marketing teams (42:44) Visualization for marketers: how to use it to win(51:10) Mental reps & creating an ad campaign in your mind(56:14) Bold B2B marketing, shaking up legacy industries (1:03:57) Building iconic brands: experiments & risk (1:08:30) One simple visualization exercise to start today(1:10:11) Advice to her younger self & definition of happiness(1:11:13) Final reflections / outro Follow Katelyn & Discuss your Mental Performance / Marketing Goals:https://www.linkedin.com/in/katelyn-good/https://calendly.com/good-chat/30-minhttps://www.instagram.com/kate__goodLEAVE A REVIEW 💜 If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Spotify / Apple Podcasts to help others discover the show :)