In this episode of Two Cents Podcast, we sit down with Sasha Zabar, founder of Glace and Glace Candy, to talk about a simple idea that most founders get wrong: you don’t need to spend money to make money.
We get into why so many early businesses overspend—especially on things like office space and rent—and how that pressure to “look the part” can actually hurt you before you’ve even had the chance to grow into it. Sasha breaks down why staying lean in the early days isn’t just smart, it’s necessary.
Instead, we talk about focusing on low-cost, high-impact growth—like social media, which he calls the fastest (and least excuse-worthy) way to build momentum. He shares how Glace went viral with its now-famous hot chocolate, and how that moment completely changed the trajectory of the business.
We also dive into where spending does matter: investing in the big-ticket elements that shape your brand identity, and putting money toward education so you actually understand your space and can build something with real staying power.
Whether you’re starting a business, scaling one, or just trying to be smarter with your money, this episode is a reminder that being scrappy isn’t a limitation—it’s an advantage.
And if you liked this episode, we’d appreciate it if you gave us a follow and a review. Thanks, H & J 💚
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