Behind the Craft
Behind the Craft
Peter Yang
OpenAI PM Reveals How He Uses Codex to Do Product Work | Rohan Varma
39 minutes Posted Jul 5, 2026 at 1:00 pm.
As a product manager for OpenAI Codex, Rohan has a firsthand look at how one of the most AI-native teams in the world operates. He showed me how he uses Codex to trigger work from Slack replies, prototype designs with image generation, replace stale PRDs with live project sites, and more. Watch this episode if you’re tired of all the nonsense around “AI-native PM” and want to see how a real one actually operates.Rohan and I talked about:
Codex can do more than you think
Use Codex to pull context from Slack, docs, Linear, and email
How Codex flips planning from docs to demos
Demo: Do the task once with Codex, then automate it
Demo: Trigger Codex automations from Slack replies
Demo: Use Image Gen to explore design variants fast
Demo: Turn any Codex thread into a reusable skill
Demo: Turn project context into a shareable Site
Use one Codex thread to manage other Codex threads
0:00
39:21
Download MP3
Show notes
As a product manager for OpenAI Codex, Rohan has a firsthand look at how one of the most AI-native teams in the world operates. He showed me how he uses Codex to trigger work from Slack replies, prototype designs with image generation, replace stale PRDs with live project sites, and more. Watch this episode if you’re tired of all the nonsense around “AI-native PM” and want to see how a real one actually operates.Rohan and I talked about:(00:00) Codex can do more than you think(01:53) Use Codex to pull context from Slack, docs, Linear, and email(03:28) How Codex flips planning from docs to demos(13:14) Demo: Do the task once with Codex, then automate it(14:30) Demo: Trigger Codex automations from Slack replies(17:26) Demo: Use Image Gen to explore design variants fast(19:58) Demo: Turn any Codex thread into a reusable skill(29:55) Demo: Turn project context into a shareable Site(33:33) Use one Codex thread to manage other Codex threads(37:18) Aim 10x more ambitious than feels reasonableThanks to our sponsors:Linear: The AI agent platform for modern teams https://linear.app/behind-the-craftWispr Flow: 4x faster than typing with your voice https://ref.wisprflow.ai/peteryangRiverside: All-in-one AI studio for podcasts and video https://creators.riverside.com/PeterYang📌 Get the takeaways: https://creatoreconomy.so/p/openai-pm-reveals-how-he-uses-codex-for-product-work-rohan-varma📌 Get my personal AI OS with useful AI skills, $270 in AI tool credits, live monthly workshops, and courses on Hermes and Codex agents: https://www.behindthecraft.com/Where to find Rohan:LinkedIn: https://www.linkedin.com/in/rohannvarmaX: https://x.com/TheRohanVarmaCodex: https://openai.com/codex/Subscribe to this channel - more interviews coming soon!