Build your spiky point of view | Wes Kao (Co-Founder, Maven) from Behind the Craft

Build your spiky point of view | Wes Kao (Co-Founder, Maven)

38 minutes Posted Apr 19, 2024 at 12:00 pm.

Spiky point of view

Introducing Wes Cao and the Power of Online Courses

Wes Cao's Journey: From Marketing to Maven Co-Founder

The Rise of Cohort-Based Learning with Maven

Empowering Operators to Share Their Expertise

Creating Your Course: Market Demand Meets Passion

The Essence of a Spiky Point of View

Leveraging Spiky Points of View for Course Creation

Unlocking Creative Writing: Beyond Traditional Controls

The Power of Risk in Sharing Bold Ideas

Content Creation: The Unpredictable Success of Authenticity

Decoding the Secret Formula of Viral Content

A Decade of Blogging: The Evolution of a Writer

Marketing First, Building Later: A New Approach

Case Study: Shivani Berry's Path to Course Success

Expanding Reach: Leveraging Other Audiences

Selling While Teaching: The Subtle Art

Engaging Cohort Courses: The State Change Method

Simplifying the Creator's Journey: Focus and Strategy

Closing Advice and Resources for Aspiring Creators

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Show notes

My guest today is Wes Kao, co-founder of Maven, a very popular online course platform.

Wes and I talked about how to create, market, and teach an online course and make $20,000 or more per cohort. I especially love Wes’ frameworks about how to:

Build a spiky point of view to stand out with real examples

And use the state change method to keep people interested

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Where to find me:

Newsletter: https://creatoreconomy.so/

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