Brand Beckham wins at the World Cup, Yeti&rsquo;s 'Four Letters' platform tries to grow beyond outdoors without losing its core, Hawkstone beer's first TV ad uses its founder, Jeremy Clarkson, in a unique way &amp; Hasbro&rsquo;s Blooms by Play-Doh asks whether adult play can become a wellness category. We watch: <ul> <li><a href="https://www.youtube.com/watch?v=9PZ2ylr_IP8">YETI</a></li> <li><a href="https://www.youtube.com/watch?v=Yc9TKY6om9U">Hawkstone</a></li> </ul> &nbsp;See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

"The friend you call when you get arrested": How The Daily Aus captured the trust of a generation

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.