Willie D sits down with Cliff Blodget for a full 1.5 hour conversation covering hip hop history, independent label strategy, and behind the scenes perspectives from the music business.

In this interview, Cliff discusses Rap A Lot Records, business decisions that shaped key moments, and lessons learned from navigating the industry. Willie D also presses into the realities of artist development, distribution, leverage, and how deals and relationships can make or break long term success.

Listen and Watch to the end for deeper context and stories that connect the business side to the culture.

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