「幸福快樂」 能置入行銷嗎？ 「幸福感」 能賣錢嗎？ 答案是：Yes！ Yes！ 云教主有憑有據、深入淺出，陪你一起看懂這篇文章唷 $ $ $ ️ 考古題 100年 營運職 閱讀測驗 第二篇 Last fall, 80 of these type-A students at Stanford Graduate School of Business signed up for marketing professor Jennifer Aaker’s course called “Designing Happiness.” Aaker’s work is gaining attention not just in academia but also in corporate America; she has worked with AOL, Adobe, and Facebook, among other companies, helping them figure out how to use happiness to increase employees’ productivity and woo customers. If her hypotheses are correct, marketing happiness could be one of the few ways businesses can still appeal to people in a manner that feels authentic. “The idea of brands enabling happiness and providing greater meaning in the world is powerful,” Aaker says. “People have an aversion to anything that feels overly manufactured.” Aaker, who studied psychology alongside marketing, has spent the past several years researching her subject: how people find happiness, keep it, manipulate it, and use it as a resource. Her research defines happiness as “a state of well-being characterized by emotions ranging from contentment to intense joy.” In the aftermath of financial crisis, national morale is low; marketers see the appeal of promising happiness along with their products.  Aaker’s students learned that the anticipation of a pleasurable experience feels as good as finishing an onerous task. They discovered that a meaningful experience often makes people happier than moments of pure pleasure. And they also learned that younger people feel happiest when they are excited, while older people equate happiness with peacefulness. ★ 云教主 攻略 ★ hypotheses 假設 authentic 真實的 aversion 厭惡 overly manufactured 過度人為製造 well-being 福利 contentment 滿足 intense joy 強烈喜悅 financial crisis 金融危機 national morale 國民士氣 marketer 行銷人員 anticipation 期待 pleasurable experience 愉快的經歷 onerous task 繁重的任務 meaningful experience 有意義的經歷 pure pleasure 單純享樂 equate 等同 peacefulness 平靜 合作邀約 [email protected]

熱門單字 amygdala 杏仁核 # 跟 Jack 打招呼，有地點限制? #「杏仁核」是什麼? #「杏仁核劫持」，誰綁架誰? #「戰逃反應」跟「武松打虎」有關? 云教主為你「搞笑牽拖」來囉～ The amygdala is a structure in the brain, named for its almond-like shape. It is important because it plays a central role in our emotional responses and behaviors. The amygdala helps us identify and respond to potential threats. This primitive “fight or flight” response is crucial for survival. Daniel Goleman, psychologist, first introduced the term “amygdala hijack” in his 1995 book, “Emotional Intelligence: Why It Can Matter More Than IQ.” Emotions take two pathways in the brain. One involves the primitive emotional response processed by the amygdala, and the other is the subsequent emotional reaction with the participation of the prefrontal lobe. “Amygdala hijack” refers to the brain being dominated by the amygdala, causing a person’s behavior to be emotionally kidnapped, resulting in an uncontrolled and irrational state of emotions. ★ 云教主 攻略 ★ amygdala 杏仁核 amygdala hijack 杏仁核劫持 potential threats 潛在威脅 "fight or flight" response 戰逃反應 psychologist 心理學家 EI / EQ 情商 = Emotional Intelligence = Emotional Intelligence Quotient IQ 智商 = Intelligence Quotient primitive 原始的 subsequent 後續的 prefrontal lobe 前額葉 dominate 控制 kidnap 綁架 result in 導致 uncontrolled 不受控制的 irrational 不理性的 合作邀約 [email protected]

# 海馬迴(hippocampus) 是什麼？ # 充足睡眠，一定能增強記憶力嗎？ 說實在的，如果自己研讀這篇文章，一定覺得超級艱深難懂，分分鐘想要放棄，甚至開始懷疑自己智商……。但，還好有云教主，幫你抽絲剝繭指點迷津，讓你輕鬆愉快就學到很多有用的知識唷 ♡ 考古題 100年 營運職 閱讀測驗 第一篇 Getting a good night’s sleep has long been known to cement the day’s memories, moving them from short-term storage into long-term holding, but new research shows that it’s not automatic. A night of z’s is helpful only if you know a test is coming or, more generally, if you explicitly tell yourself you’ll need the information in the future. In other words, don’t expect eight hours of shut-eye to help you on a pop quiz. In an elegant series of experiments, scientists at the University of Lübeck in Germany tested memory by having volunteers learn 40 word pairs, or the location of 15 cards in a Concentration-type game plus a sequence of finger taps (pinkie, index, forefinger…). Sleep improved retention only in those who had been told they’d be tested 10 hours later, not in those for whom the quiz came as a surprise, says a report in the Journal of Neuroscience. “Merely expecting that a memory will be used in a test determines whether sleep benefits its consolidation,” says Lübeck’s Jan Born. The new research is the first to show how sleep works its memory magic. EEGs found that the “test is coming” group spent more time in deep, slow-wave sleep than did the group not anticipating a test. Slow electrical waves act as a replay button, causing the hippocampus to reactivate new memories and synchronizing the neocortex so that it accepts them into long-term storage. This expectant group also had more “sleep spindles,” bursts of electrical activity that prime networks in the cortex to store memories arriving from the hippocampus and to integrate them into existing knowledge, which makes retrieval easier. ★ 云教主 攻略 ★ hippocampus 海馬迴 cortex 大腦皮質 neocortex 新皮質 short-term 短期 long-term 長期  cement V. 鞏固 neuroscience 神經科學 EEG 腦電波圖 = electroencephalogram slow electrical wave 慢速電波 replay button 重播按钮 reactivate V. 活化 synchronize V. 同步 spindle 紡錘狀物 retrieval N. 取回 合作邀約 [email protected]

最近 #MeToo 很熱門喔！我們來聊聊 #MeToo Movement 的來龍去脈，別人聊八卦，我們練英文！一定要的啊！ ★ 云教主 攻略 ★ #MeToo Movement 社會運動 social media 社群媒體 hashtag 標籤 sexual assault 性侵犯 sexual harassment 性騷擾 sexual violence 性暴力 Tarana Burke 發起人 Alyssa Milano 推廣者 Harvey Weinstein 加害人 合作邀約 [email protected]

# 原創音樂(original music) 是什麼？ # 好音樂(good music) 有哪些特點？ 云教主陪你輕鬆愉快聽懂這篇文章喔 ♡ 考古題 100年 專業職(一) 閱讀測驗  Music which is original is individual and personal. That is to say, it can be identified as belonging to a particular composer. It has particular qualities, or a style, which are not copied from another. If you can recognize the style of a composer, you will probably be able to tell that a certain composition belongs to him or her even though you have never heard it before. A basket-maker has the skill of weaving and interweaving his materials to create colorful patterns. Similarly, in music a composer organizes his melodies and rhythm and combines sounds to create harmony. A composer may be capable of thinking up very good, original tunes, yet if tunes are poorly organized, that is, if the workmanship is poor, the final result will not be up to standard. Good music expresses feelings in a way that is suitable to those feelings. These may be joy, sorrow, fear, love, anger, or whatever. Bad music, on the other hand, may exaggerate some feelings and make them vulgar, that is, cheap and ugly. Good music will stand the test of time. It will not go out of fashion but will continue to be enjoyed and respected long after it is first introduced. It will gain a kind of permanent status while bad music will disappear and be forgotten quickly in pop music, where the general rule seems to be “the newer the better,” the test of time is the hardest test of all to pass.  ★ 云教主 攻略 ★ original 原創的 individual 個人的 compose V. 作曲 composer N. 作曲家 quality 特質、品質  quantity 數量  style N. 風格  stylish adj. 時髦的、流行的 recognize V. 認出  recognition N. 認出 fingerprint recognition 指紋辨識 facial recognition 人臉辨識 melody 旋律  tune 旋律 rhythm 節奏 harmony 和諧 workmanship 手藝、做工 express V. 表達  expression N. 表達  facial expression 臉部表情  vocal expression 聲音表情 joy 喜樂 sorrow 悲傷  in deep sorrow 深深感到悲傷 fear 害怕、恐懼  lovable 惹人喜愛的 adorable 惹人喜愛的 anger 生氣 exaggerate V. 誇張、誇大 vulgar adj. 低俗的、庸俗的 fashion N. 流行  fashion show 時裝展 fashionable adj. 流行的、時髦的 go out of fashion 過時、退流行 in fashion 正在流行 respect 尊重 permanent 永久的 temporary 暫時的 disappear 消失 disappoint 失望 forgotten 被遺忘的  belong to 屬於 stand the test of time 經得起時間考驗 the newer the better 越新的，越好 合作邀約 [email protected]

企業想要增加營收，一定要有超讚的商業計劃(business plan)，和市場營銷策略(marketing strategy) 喔～ 云教主陪你輕鬆愉快看懂這篇文章唷 $ $ $ ️ 考古題 100年 專業職(一) 克漏字 Every business starts with a strong business plan – it is the foundation and the building block of every company. A good business plan will not only be the blueprint of your business, it will also provide you with a good entry into many doors, including the door of investors and financial institutions. The due diligence of starting a company can be overwhelming. With our help, you will have an excellent plan. Your customers or clients will now get your message and distinguish you from the sea of competitors. Most importantly, with the right mix of marketing strategies, your customers will act on the message and buy from you. With a strong marketing plan, you will not only build brand identity, you will enhance your revenue. ★ 云教主 攻略 ★ business plan 商業計劃 foundation 基礎 building block 基礎 blueprint 藍圖 entry 進入 due diligence 鉅細靡遺的調查工作 overwhelming 讓人心力交瘁 customer 消費一次的顧客 client 長期客戶 message 訊息 massage 按摩 distinguish 區分 sea of competitors 競爭對手眾多 Red Ocean 削價競爭的商業紅海 Blue Ocean 藍海 marketing strategy 市場營銷策略 act on 對……做出反應 brand identity 品牌形象 enhance your revenue 增加收入 合作邀約 [email protected]

想考郵局升資考：專業職(一)、營運職的朋友，再也不必孤軍奮戰啦！云教主橫空出世，陪你並肩作戰，搞懂考古題每一篇克漏字、閱讀測驗，我們一步一腳印，過關斬將、打怪升級，讓你在郵局高高升！ROCK IT～ 沒要考試的朋友，也歡迎一起來學英文、長知識～ 「 當你真心渴求，全宇宙都會聯合起來幫你。」 Ｗhen you want something, all the universe conspires in helping you to achieve it. 云教主都這麼熱血了，妳，你，云家族，全宇宙，一起唄！ 合作邀約 [email protected]