Hugh Morrow grew up with Ruby Falls in his backyard, never imagining he'd be the one leading it into its 100th year.In this episode, Hugh shares how a dual degree in marketing and chemistry gave him a perspective most people don't have, why it’s important to return every phone call, and what it means to lead one of Chattanooga's legacy attractions.Hugh Morrow is the President and CEO of Ruby Falls. You can connect with him on LinkedIn (https://www.linkedin.com/in/hugh-morrow-1744714/). If you like this episode, we think you’ll also like:Charles Wood’s Morning Cup (E55)Andy Wood’s Morning Cup (E124)George Mullinix’s Morning Cup (E129)Subscribe to the weekly newsletter and be the first to know who upcoming guests are: http://eepurl.com/iGJzII My Morning Cup is hosted by Mike Costa of Costa Media Advisors and produced by SpeakEasy Productions.