“That’s smooth!” That’s often the first thing someone will say after trying a new drink. But what if that’s a sign that we don’t actually know how to evaluate -- and appreciate -- the thing in the glass we’re holding? In this episode, Nicolas Palazzi, founder of PM Spirits, joins Eli to discuss how artisanal producers think about the difference between perfection and excellence.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us at: [email protected] to share those or any other thoughts you have about CRAFTED.EPISODE SPONSORS: Momentous: livemomentous.com code: BlisterOneSkin: oneskin.co/BLISTERRELATED LINKS:PM SpiritsBlister Craft CollectiveBecome a BLISTER+ MemberTOPICS & TIMES:Introduction to PM Spirits

Mr. X & Inspiration

All Things Cognac

Building the Business from Scratch

Expanding Beyond Cognac

Why Brandy Struggles in the U.S.

Terroir, Palate, & “Smooth”

Market Adaptation

The Street Pumas Project