CRAFTED
CRAFTED
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Floreo: How to Make Great Coffee at Home + Elevating American Cafe Culture
1 hour 24 minutes Posted Mar 25, 2026 at 5:08 pm.
Americans love coffee — there are well over 40,000 coffee shops in the USA — but it’s easy to argue that many other countries are doing coffee better. Why is that, and what can be done to elevate American coffee culture to the level it most definitely deserves? Floreo Coffee founder, Sebastian Skokan, has dedicated himself to this cause, and today, he’s sharing his answers with Jonathan Ellsworth & Eli Brown.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Floreo Coffee CoBlister Craft CollectiveBecome a BLISTER+ MemberEnter Our Free Weekly GiveawaysTOPICS & TIMES:Sebastian’s Background
Finding the Best Coffee Scene
Coffee Education
Sensory Science
The Floreo Cafe
Quality vs Speed
Weber Grinder
Coffee Presentation & Preparation
Coffee Expressions
Coffee Economics
Grinding, Roast Quality, & Shot Timing
Advection & Diffusion
Brew Ratios
Tips & Tricks
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Americans love coffee — there are well over 40,000 coffee shops in the USA — but it’s easy to argue that many other countries are doing coffee better. Why is that, and what can be done to elevate American coffee culture to the level it most definitely deserves? Floreo Coffee founder, Sebastian Skokan, has dedicated himself to this cause, and today, he’s sharing his answers with Jonathan Ellsworth & Eli Brown.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Floreo Coffee CoBlister Craft CollectiveBecome a BLISTER+ MemberEnter Our Free Weekly GiveawaysTOPICS & TIMES:Sebastian’s Background (3:00)Finding the Best Coffee Scene (8:37)Coffee Education (10:29)Sensory Science (12:31)The Floreo Cafe (17:45)Quality vs Speed (21:00)Weber Grinder (25:28)Coffee Presentation & Preparation (28:25)Coffee Expressions (33:06)Coffee Economics (39:57)Grinding, Roast Quality, & Shot Timing (48:43)Advection & Diffusion (53:12)Brew Ratios (59:02)Tips & Tricks (1:04:26)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.