In this episode of the Living It Up podcast, Brian, George, and Billy Hurley III discuss the recent success of Ben Griffin on the PGA Tour, the implications of LIV Golf's shift to 72 holes and their new qualifying events, and the evolving landscape of golf sponsorships. They explore the competition for young talent, the future of the Champions Tour, and the relevance of fall golf events. The conversation also touches on the impact of new media sponsorships like Good Good and the ongoing controversies surrounding Phil Mickelson.