Ben & Jerry’s isn’t just known for ice cream, but also its support for social causes. With over $1 billion in sales last year, it’s an asset for its owner Magnum. So why has one of its founders quit, and the other launched a campaign to make Ben & Jerry's independent? Bloomberg’s Akshat Rathi sits down with co-founder Ben Cohen to ask about the Free Ben & Jerry’s campaign, why businesses should pursue social causes, and the future of ice cream on a warming planet.

Explore further:

• The Free Ben & Jerry’s campaign website: https://freebenandjerrys.com/
• Watch this video on YouTube 

Zero is a production of Bloomberg Green. Our producer is Oscar Boyd. Special thanks to Sommer Saadi, Mohsis Andam, Sharon Chen and Laura Millan. Thoughts or suggestions? Email us at [email protected]. For more coverage of climate change and solutions, visit https://www.bloomberg.com/green.

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