The InEVitable
The InEVitable
MotorTrend
Magnus Walker on EVs, Porsches, and the Future of Driving
1 hour 7 minutes Posted Nov 7, 2025 at 6:24 pm.
Welcome to The InEVitable
Introducing Magnus Walker: The man, the myth, the beard
From Sheffield to LA: How Magnus built his outlaw empire
Why Magnus avoided talking EVs (and why he’s here now)
Magnus on Porsche’s EV strategy and the Taycan dilemma
EV realities: charging, range anxiety, and road trip pain
Driving the 2,000-hp Pininfarina Battista
Do brands still matter in the EV era? Magnus weighs in
Porsche’s marketing vs. motorsport: the disconnect
Formula E, heritage, and the problem with spec racing
The real “Swiss Army knife” 911: Magnus’ 200k-mile Turbo S
Are modern Porsches too expensive for enthusiasts?
The most underrated Porsches you can buy now
Collaborations, creativity, and Magnus’ approach to design
The story behind the TWR Supercat project
Goodwood success and the art of polarizing design
Magnus on branding, inspiration, and his Porsche book
Upcoming Goodyear IROC film and what’s next
Car culture events: Pebble, The Quail, and the Wynn Concours
Wrapping up with gratitude (and marmalade)
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Show notes
In this episode of The InEVitable by MotorTrend, hosts Ed Loh and Jonny Lieberman sit down with the one and only Magnus Walker—fashion icon, Porsche collector, designer, and automotive outlaw. Magnus opens up about his love-hate relationship with EVs, why Porsche’s electric strategy might be backfiring, and what the brand needs to do to stay true to its roots. He also shares behind-the-scenes stories about his TWR Supercat project, working with Pininfarina, and his upcoming Porsche book collaboration with Hannah Elliott. From racing at Goodwood to collaborating with design houses, Magnus brings his unfiltered takes on branding, car culture, motorsport, and the future of driving passion.