Designing For The Future with GM’s Brian Smith from The InEVitable

Designing For The Future with GM’s Brian Smith

1 hour 15 minutes Posted Jan 2, 2025 at 9:00 am.

Jaguar's Type 00 Concept Unveiled.

Brian's Background in Car Design.

Favorite Projects Over the Years: The Cadillac Sixteen Concept

Cadillac Coupes?

Rebranding EVs.

The Celestic: Cadillac's Flagship EV.

The Evolution of Electric Vehicles at GM.

Designing for the Future: Balancing Digital and Analog.

Jaguar's Rebranding and the Future of Luxury Cars.

Cadillac's Bold Moves in the EV Market.

Formula 1.

Radical Look of the Silverado &amp; Sierra EV.

The Impact of Chinese EVs on Global Design.

Innovations in User Experience and Technology.

Looking Ahead: What’s Next for GM and Cadillac.

Resistance to EVs.

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Show notes

MotorTrend's Ed Loh & Jonny Lieberman chat with GM's Director of Advanced Design in California, Brian Smith! Brian discusses his 30 years of designing for GM, the Future of Cadillac EVs, Formula 1, Lessons from Chinese EVs, Autonomy, innovations in user experience, and more!

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