The InEVitable
The InEVitable
MotorTrend
Coming to America with Cupra CEO Wayne Griffiths
56 minutes Posted Dec 19, 2024 at 9:00 am.
QOTD - Why aren't Independent Gas Stations adding EV Chargers?
About Cupra
Introducing Cupra! Success in Europe and Plans for the US.
Understanding the US Market and Consumer Preferences.
Cupra's Product Strategy and Future Offerings.
Volkswagen Group.
Cupra's Unique Product Strategy.
Understanding the U.S. Market Dynamics.
Building Brand Desirability Over Awareness.
Lessons from Past Automotive Launches.
Flexibility in Powertrain Strategy.
Rollout of Electrification.
Designing for the Driver Experience.
Wayne Griffith: A Journey Through Cars.
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Show notes
MotorTrend's Ed Loh & Jonny Lieberman sit down with Cupra CEO, Wayne Griffiths! After much success in the European market, Cupra will be heading to the U.S.!
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