The future of Software Defined Vehicles (SDVs) with Ford's Doug Field from The InEVitable

The future of Software Defined Vehicles (SDVs) with Ford's Doug Field

1 hour 27 minutes Posted Sep 28, 2023 at 3:00 pm.

Who is Doug Field?

What is a Software Defined Vehicle (SDV)?

What's the advantage of SDVs?

What many car companies are going to miss about SDVs.

SDVs in application, "A platform for creativity".

Over-the-Air updates.

How software is redefining automotive manufacturing.

What is the defining characteristic of SDVs?

Roadmap to full autonomy.

What can be learned from the Outside Lands autonomous vehicle fiasco.

The biggest hurdle toward full autonomy, "I believe it's harder than putting a person on the moon."

"The software revolution is bigger than the propulsion evolution."

Ford's SDV subscription services - where's the line?

Role of Peter Stern, President of Ford Integrated Services.

The importance of the automakers recruiting new talent from tech.

What will my Ford be capable of 15 years from now?

Adoption of the NACS (North American Charging Standard).

Doug's car collection.

Biggest cultural shift returning to the automotive industry.

Building the right software engineering teams.

Final thoughts.

EV racing!

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Show notes

MotorTrend's Ed Loh & Jonny Lieberman chat with Ford Motor Company's Chief Advanced Product Development & Technology Officer - Doug Field! The guys discuss Software Defined Vehicles (SDVs), how software is redefining the automotive industry, and the roadmap to full autonomy!

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