Acura's Chief Brand Officer Jon Ikeda on the future of Acura & electrification! from The InEVitable

Acura's Chief Brand Officer Jon Ikeda on the future of Acura & electrification!

1 hour 55 minutes Posted Jun 1, 2023 at 3:00 pm.

Acura winning Rolex 24 at Daytona.

Jon's history - growing up in Japan, drawing cars, & Hot Wheels sets.

Jon's path to studying car design at Art Center.

Internships out of Art Center.

Path to Honda - Dave Marek took him to see his first F1 race.

FSX 1991 Tokyo Motor Show.

Joined Acura in 1989.

Performance-focused design.

Made GM of Sales to rebuild the brand in 2015.

Type S & ZDX.

Acura Integra Type S, Precision EV Concept, & ZDX Type S - the first all-electric Acura!

The InEVitable future - "The curve is going to be insane."

Concerns about jobs in Japan & Germany.

What does a performance brand do with autonomy?

Pricing on Acura Integra Type S. Type R?

Integra Type S vs Civic Type R.

Dinner party brand analogy.

Jon's personal collection.

Acura's first EV!

0:00

1:55:18

Download MP3

Share at current time

Show notes

MotorTrend's Ed Loh & Jonny Lieberman chat with Acura's Chief Brand Officer - Jon Ikeda! The guys talk to Jon about the future of the brand & the first ever all-electric Acura!

← See all 147 episodes of The InEVitable