What's Your Problem?
What's Your Problem?
iHeartPodcasts and Pushkin Industries
From Solar Pumps to Everything: Building a Market from Scratch
40 minutes Posted Jan 22, 2026 at 5:30 am.
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Samir Ibrahim is the co-founder and CEO of SunCulture. When he started the company, he thought he was solving a simple problem: How do you sell solar-powered pumps to help poor farmers irrigate their land? It turned out, he was working on something much bigger: How do you help poor farmers get richer, and create a giant new market from scratch?

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