Show notes
The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970What’s up, Rock Nation! Today we’re joined by Tejas - the filmmaker and creator behind one of the most thoughtful and vulnerable docuseries on YouTube. After spending 9 months crafting a series on attractiveness, Tejas pulled in over 1.7 million views and sparked thousands of deeply personal conversations in the comments. In this episode, we dive into how he built a YouTube channel rooted in depth, not just reach, and how he’s redefining what it means to build an audience that actually cares. We get into his creative process, the emotional cost of getting vulnerable online, and why most creators are thinking way too small.Check out Tejas here:https://www.instagram.com/tejashullur/https://www.youtube.com/ @TejasHullur SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps: 0:00 – Trailer0:33 – Intro1:12 – Why Creators Are Pivoting to YouTube Series2:32 – The Spark Behind the Attractiveness Series5:07 – The Rule Tejas Uses to Validate Video Ideas6:18 – How He Structured the Four-Part Series7:26 – Comparing thumbnails8:39 – Building Stakes and B-Plots Into Episodes10:36 – Thumbnail and title strategy11:23 – Breaking down Tejas’ attractiveness series12:49 - How to start a successful series15:20 – Artlist16:18 - What comes after title and thumbnail18:16 - How often will Tejas create a series on YouTube19:49 – The Anxiety of Inconsistent Uploads21:03 – Short Form Pays the Bills, Long Form Feeds the Soul23:03 - How Tejas has changed as a creator24:23 - Editing process24:47 – Prioritizing Depth Over Width in His Audience27:38 – Why Word Count in Comments Is His Favorite Metric28:52 – How to build depth with your audience32:47 - How to create authentically online36:38 - What Tejas has learned from his roommate Colt39:31 - Producer brain40:08 – Tejas’ ideal monetization strategy48:20 – Dealing with burnout52:20 - The future of Tejas’ channel57:25 - Short form vs long form audiences58:54 - How to make the leap from short form to long form1:02:51 - studying formats1:04:27 – How Tejas’ creative process has changed1:05:54 - Tejas doesn’t want to go viral1:10:05 – Tejas’ mindset going into YouTube1:12:01 – Tejas’ big theory 1:12:43 - What tejas learned from creating short form content1:13:48 - Keeping the viewers attention1:16:25 - The future of the creator economy1:26:04 - What feels off about the creator economy1:28:44 - What tejas is trying to work on in the next 6-12 months1:31:45 - Creator vs consumer relationship1:33:53 - Advice to 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/