Over the last few years, anonymous real estate-related Twitter accounts have gained thousands of followers, offering up opinions, real estate deals, anecdotes, statistics and real estate jokes and memes. But why is Twitter such an important platform for the real estate industry? And why are some of these anonymous?

We speak to two anonymous accounts, Pink Polo Shorts and Cash Flow Cowboy, about why they stay unknown, as well as Moses Kagan, who runs Los Angeles-based Adaptive Realty, and Keith Wasserman, who runs multifamily specialist Gelt, about the benefits of being on Twitter.