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Muse by Clio
Skittles | Blank the Rainbow
1 hour 11 minutes Posted Mar 28, 2022 at 5:00 am.
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Show notes
This week we explore one of advertising's strangest and most delightful confections: the "Blank the Rainbow" campaign for Skittles. We look at how a product truth, combined with a cultural insight about millennial teens, led to a string of beloved, absurdist ads in the mid-2000s, and how the brand revived that spirit in two subversive Super Bowl stunts a decade later. Presented by GSTV.