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Muse by Clio
9. Procter & Gamble 'The Talk' 'The Look' 'The Choice'
59 minutes Posted May 3, 2021 at 7:00 am.
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In our season 1 finale, we look at Procter & Gamble’s powerful trilogy of spots about racial bias: “The Talk” from 2017, “The Look” from 2019, and “The Choice” from 2020. We dig into the craft of each piece and explore P&G’s evolving approach to fighting racism, from the early days of the Trump presidency to the murder of George Floyd and beyond. Presented by GSTV.