Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast! In this episode, we sit down with Aaron Nosbisch, founder of BRĒZ, the fastest-growing cannabis-infused beverage brand on the market. BRĒZ is at the forefront of a new wave in social drinking, offering a functional alternative to alcohol with none of its downsides. By combining innovative product design, strategic DTC-first approaches, and a deep understanding of compliance in restricted categories, BRĒZ has scaled to $25M in revenue in just 18 months.https://Drinkbrez.com@AaronJNosbischHere’s what you’ll learn:🚀 How BRĒZ Scaled in a Highly Regulated IndustryBRĒZ cracked the code for advertising cannabis beverages on Meta by understanding compliance rules and creating educational campaigns.The brand leveraged its knowledge of restricted categories to navigate policies and pioneer in regulated markets.🌱 Why Cannabis Beverages Are the Future of Social DrinkingAlcohol alternatives are gaining traction as consumers seek wellness-focused options.BRĒZ’s formula mimics alcohol’s social effects—euphoria, relaxation, and upliftment—but without the hangovers or negative health consequences.📈 DTC Strategies That Work for ConsumablesBRĒZ optimized pricing to create a high AOV, making paid acquisition viable.Subscription models with 20–25% discounts boost customer retention and long-term profitability.🔑 The Role of Innovation and Clarity in MarketingBRĒZ focuses on clear, authentic messaging that resonates with consumers.Its marketing doesn’t rely on gimmicks—it educates and informs while showcasing the product’s benefits.🎧 Why Listen?This episode is packed with tactical insights for brand builders navigating regulated categories or looking to scale rapidly in DTC. Whether you’re interested in compliance strategies, growth marketing, or category-defining innovation, this conversation is a masterclass in modern entrepreneurship.Listen now and learn how BRĒZ is shaping the future of functional beverages and paving the way for the next generation of alcohol alternatives.TimestampsHashtags#DTC #BeverageInnovation #CannabisBusiness #FunctionalDrinks #DirectToConsumer #Breeze #Entrepreneurship #MarketingStrategies #BusinessGrowth #Ecommerce Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video