Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we’re joined by Martin Forde, Founder and Principal of Forde Consulting. With a background as a key player in the rapid retail expansion of Dr. Squatch, Martin now helps consumer brands navigate the challenges of scaling into retail.Martin shares how Dr. Squatch evolved from a DTC powerhouse to a retail juggernaut, breaking into major retailers like Walmart with bold strategies that continue to inspire.Key insights include:The Retail Advantage: How treating retail as a customer acquisition channel fuels overall growth.Endcap Success: The design strategy that turned a bold, disruptive retail display into a velocity machine.Data-Driven Expansion: Using DTC data to validate retail strategies and negotiate with major partners like Walmart.Seasonal Products: Leveraging special releases to secure off-shelf placement and drive demand.Omni-Channel Synergy: Why having a presence on every platform—from Walmart to TikTok Shop—ensures long-term viability.Tune in to learn how to take your DTC brand to the next level by mastering retail expansion.Timestamps:Hashtags:#RetailStrategy #DirectToConsumer #OmnichannelMarketing #BrandAwareness #DrSquatch #EcommerceTips #RetailExpansion #DTCGrowth #ConsumerInsights #ScalingBrandsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video