The DTC Podcast
The DTC Podcast
Eric Dyck
Ep 458: Avoid These Costly Google Ads Mistakes this Black Friday | AKNF
23 minutes Posted Nov 22, 2024 at 2:00 pm.
Introduction to Google Ads for Black Friday
Key Google Ad Budget Strategies
Preparing for Black Friday: Budgets and CPAs
Avoiding Mistakes During Black Friday
Using Scripts and Real-Time Data
Post-Black Friday Campaign Adjustments
Tools and Tips for Real-Time Attribution
Black Friday Expectations for 2024
Closing Thoughts and Consumer Trends
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Show notes
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Hello and welcome to the All Killer No Filler DTC Podcast! Today, we're thrilled to have Dougie from Pilothouse’s Google Ads team. With Q4 well underway and Black Friday just around the corner, Dougie shares critical insights for optimizing Google Ads performance during the busiest shopping period of the year.
In this episode, you’ll learn:
Why Google’s slower platform dynamics require earlier budget and bid adjustments.
How to avoid costly mistakes during and after Black Friday.
Pro tips like using strike-through pricing to boost ad effectiveness.
If you're ready to make your Google Ads campaigns thrive this Black Friday, don’t miss this episode.
Timestamps:
Hashtags:
#BlackFridayAds
#GoogleAdsTips
#EcommerceMarketing
#HolidaySales2024
#DigitalMarketingStrategy
#CyberMondayDeals
#GoogleAdvertising
#PPCStrategies
#DTCBrands
#Q4Marketing
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