The DTC Podcast
The DTC Podcast
Eric Dyck
Bonus: How Dixxon Flannel Co Built A Million Order Per Month Cult Following + Loyalty and Review Programs with Okendo
30 minutes Posted Oct 23, 2024 at 1:00 pm.
Dixon's Origin Story
Cult Following and Limited Edition Flannels
Creating Authentic Brand Loyalty
How Okendo Supports Dixon's Loyalty Program
Successful Collaborations: Metallica and More
Using Customer Feedback to Improve Products
Building a Full Customer Marketing Strategy with Okendo
Peak Flannel Season and Expanding Product Line
Planning for Black Friday and Holiday Season with Okendo
0:00
30:41
Download MP3
Show notes
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we sit down with Gabrielle Noakes, Ecommerce Manager at Dixxon Flannel Co., and Priya Patel, Director of Product Marketing at Okendo. Dixxon Flannel is known for its dedicated cult following and limited-edition flannel drops.
Learn how Gabrielle and her team leveraged Okendo’s review and loyalty tools to deepen customer engagement and increase Average Order Value (AOV) by 12%.
Discover how Okendo can transform your brand’s growth. Build a thriving loyalty program and generate more reviews➝ https://okendo.io
Key Takeaways:
Harnessing Customer Feedback: Implementing post-purchase review requests increased reviews to 70,000+ in just two years.
Custom Loyalty Programs: Dixxon’s DILF (Dixxon Insider Loyalty Fam) program was tailored to their audience, resulting in 20,000 sign-ups since June.
Boosting AOV: Loyalty members spend 12% more than non-members, showing the power of a well-targeted loyalty program.
Why Listen:
Discover how custom review strategies can transform customer feedback.
Learn about integrating brand culture into loyalty programs to drive engagement.
Gain insights into managing product drops and maximizing their impact through customer loyalty.
Timestamps:
Hashtags:
#DixonFlannel #CustomerLoyalty #Okendo #DTCPodcast #BrandCollaboration #FlannelFashion #MetallicaCollab #EcommerceMarketing #CustomerReviews #LoyaltyPrograms #ShopperEngagement #BlackFridayPrep #HolidayShopping #CustomerFeedback #FlannelSeason
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video