Subscribe to DTC Newsletter - https://dtcnews.link/signupToday we're revisiting Apex Operator Sarah Carusona's talk from C-Suite Mastermind in Victoria BC. Sarah has masterminded growth for brands like Olukai, Roark and now Alpha Lion along with cutting her teeth in the trenches of performancing marketing with Common Thread Collective. In C-Suite Talk she gives you a simple mathematical model where the math actually maths, that actually leads you to your growth goals.The ecom hiking map metaphorWhy last touch attribution still rules the dayTopline and bottom line dollars are the most important onesTimestampsHashtags#EcommerceGrowth #DTCStrategy #MarketingAttribution #SEO #BrandGrowth #CustomerRetention #BusinessMetrics #YouTubeMarketing #TVAdvertising #GrowthStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video